Coastal escape
Enjoy an unforgettable stay by the Adriatic Sea with a beautiful sandy beach in our luxury apartment with spacious balcony, wifi and family amenities, close to all activities.


Our services


24/7 assistance from our friendly local manager for all your questions.
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About us
Who we are and what drives us at La Prima Spiaggia




A seaside holiday, right from the front row. This is La Prima Spiaggia — a leading holiday apartment in Villa Rosa, Italy, on the Adriatic coast of Abruzzo, a place we fell in love with ourselves.
With our modern, multilingual website we have helped countless visitors book their dream holiday on the Italian coast. We offer not only a beautiful apartment, but also personal service and local tips for a perfect stay.
The sun shines in Villa Rosa in winter too — and if you'd like to ski, that's possible in Abruzzo as well. Just 45 minutes away lies the Gran Sasso, nearly 3000 metres high.
Get in touchIn short — everything you need!





































































Why choose us
Right by the sea
Family-friendly and comfortable
Modern facilities and furnishings
Beautiful surroundings and activities
Availability
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Blog

Sea views, location, amenities and the right season — how to choose the holiday apartment that truly fits your Adriatic coast escape.
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From sailing and windsurfing to beach volleyball and family fun — Villa Rosa is a paradise for anyone who loves the sea.
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Spacious rooms, modern amenities and seaside wellness — Villa Rosa delivers comfort and style in equal measure.
Read post →Guest feedback
"A fantastic place! The apartment was perfect, with a breathtaking view and great amenities."
"One of the best holidays we've ever had. The location was ideal and the apartment beautifully furnished. We'll definitely return!"
"We had a great stay. Clean, comfortable and fully equipped. Highly recommended!"
Take action today
Book your stay at La Prima Spiaggia today and discover all the Abruzzo coast has to offer. Starting from Villa Rosa.